Last Updated: September 4, 2026
This Privacy Policy describes the privacy practices of Riviera Creek Holdings LLC (“Riviera Creek”, “we”, “us”, or “our”) in connection with the information we collect about you in person and electronically, including through our websites, microsites, and mobile versions of these websites that expressly adopt and display or link to this Privacy Policy (“Websites”), our mobile application (the “App”), the official social media pages we operate (“Social Media Pages”), and through our other communications with you, including but not limited to our communications with you via phone, text message, and email. If you have any questions about this Privacy Policy, please email us at info@rivieracreek.com.
Information We Collect
We may collect the following categories of information about consumers:
- Location: We use various technologies to learn your general geographic location, including by collecting your IP address or other device information, which may depend on your device’s settings for location services.
- Device Information: When you visit our Websites, use our App, interact with our Social Media Pages or online ads, or open our emails, we learn about your browser, device type, IP address, internet service provider, and other technical information about your device.
- Identifiers: We collect identifiers which include personal information like name, email address, phone number, birthday, username and password for our Websites or App, online identifiers, and home address.
- Call, Text, Email, and Mail Records: If you call, text, email, or mail our customer service agents, administrative staff, or project managers, we may keep records of those conversations.
- Website Interactions: We collect information about your interactions with our Websites and App. This data may then be used to troubleshoot customer service issues, to improve site functionality, to provide advertisements and marketing to you, and to analyze user needs.
- Submitted Content: We collect any content you submit to our Websites, App, Social Media Pages, or to us including comments, photos, reviews, promotions, or sweepstakes entries.
- Profile Information: We may have access to profile details about our customers such as your preferences and website behavior.
- Demographic Information/Characteristics of protected classifications: We have access to demographic details about our customers such as gender, ZIP code, and other similar details.
- Job Applications: If you apply for employment, we have access to the content you provide such as your resume, cover letter, and any information contained therein.
- Inferences: We may use any of the above information to draw inferences, such as consumer preferences, behavior, and characteristics.
- Other information that we collect or you provide, such as when contacting us or through the course of visiting or using our Websites or otherwise interacting with us, including engaging with our Social Media Pages.
How We Collect Your Information
We may collect the information described above directly from you, from third parties we partner with, or through cookies or other automated means. The categories of sources we collect information from include:
- You: We collect information directly from you, whenever you: subscribe to our loyalty program; contact us with questions or comments; upload content to our Websites or App; create an account on our App; register for an event; enter our contests, sweepstakes, or giveaways; consent to receive our promotional communications or communicate with us; respond to a survey or questionnaire; engage or participate in customer or market research; or otherwise communicate or interact with us in any fashion.
- Your Device or Browser: Certain information is automatically collected from your device or browser and analyzed when you visit or use our Websites or App, interact with our online advertising, or open our emails.
- Third Parties: We work with third parties who provide services to us such as payment processors, online transaction service providers, analytics providers, survey providers, data suppliers, advertising companies, or other service providers. Your information may be collected and processed independently in accordance with the third party’s own privacy notices. These third parties share information they have collected with us.
- Social Media Platforms: Social media platforms may share information with us. You can learn more about how social media platforms collect and use your information by reviewing their privacy policies and settings.
- Cookies, Device Identifiers, and Similar Technologies: We use cookies (small data files stored on your device or browser), web beacons (tiny graphic images embedded in a website or email, also known as “clear gifs,” “one-pixel gifs,” “Internet tags” or “pixel tags”), and other similar technologies to automatically collect information when you visit our Websites or App or interact with our emails or advertisements. We use these technologies to store users’ preferences and to record information about your visit to our Websites or App. We also use these technologies to customize advertising, web page content, and other offers or services based on user profile information. Third parties may use “third-party” cookies to collect your information. These third parties will use the information that they collect to deliver advertisements about our services and those of third parties that are customized to your preferences. These third parties may be online advertising networks or other similar online intermediaries that collect information through cookies and similar tools over time and across different websites. See the section titled Your Privacy Choices for information on choices available relating to our cookie usage and marketing activities.
How We Use Your Information
We may use the information we collect for the following purposes:
- Providing and improving our services, such by as delivering our services to you; responding to your communications, inquiries, and feedback; processing your requests; connecting you with licensed distributors; improving your experience on our Websites and App; and understanding how people use our services.
- Communicating with you about services and promotions such as by sending marketing communications, promotional information, including information about our loyalty program, and advertisements that may be of interest to you by various means, including e-mail, text, telephone, direct mail, and other means.
- Serving content on our Websites, App, and Social Media Pages, developing and analyzing our services, and improving your experience, including but not limited to, troubleshooting customer service issues and improving site functionality and effectiveness.
- Presenting advertising online and via text and email, or other communication channels, including through partnerships with social media platforms and internet search engines.
- Analyzing your activity with us, including your interactions with our Websites, App, Social Media Pages, texts, and emails, or through other forms of communication, and monitoring the effectiveness of our advertising and communications.
- Personalizing our relationship with you, including presenting customized communication, advertising, and experiences on our Websites and App, emails, and ads on social media.
- Providing support and responding to your inquiries, including providing information and updates regarding any purchases you have made from our authorized distributors and to generally investigate and address your concerns and monitor and improve our responses.
- Pursuing our business purposes, including but not limited to conducting data analysis and detecting, preventing, and responding to actual or potential fraud, illegal activities, or intellectual property infringement.
- Maintaining the safety, security, and integrity of our Websites and App, as well as our services, databases, and other technology assets and business.
- Conducting testing, research, analysis, and development, including to develop and improve our Websites, App, and services.
- Protecting legal interests, such as by complying with our legal obligations, responding to legal process or requests for information issued by government authorities or other third parties, or to protect your, our, or others’ rights.
- Evaluating business transactions such as conducting a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which information held by Riviera Creek about you is among the assets transferred.
We may combine the information that we collect to advance any of these purposes.
How We Share Your Information
We may share information with third parties for certain business purposes. We may share the above categories of information:
- With our service providers that provide services to us in connection with our business, such as those that provide operational, support, and other services and materials to customers; process employment applications; deliver marketing communications or advertisements that may be of interest to you, including to your devices as you browse non-affiliated websites and applications; provide data supplementation or market segmentation services; provide web hosting and other IT services; and conduct surveys, focus groups, research and analytics to support our business, among others.
- With our affiliates, for their own business purposes and to allow us to provide comprehensive services to you.
- As required by law, such as to comply with a subpoena or other legal process, or to comply with government reporting obligations.
- For security purposes (a) to protect our rights, the integrity of our business, or your safety or the safety of others, or (b) to detect, prevent, or respond to actual or possible fraud, intellectual property infringement, violations of law, or other misuse of our services.
- In connection with a potential corporate transaction to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets.
- Otherwise with your consent.
Your Privacy Choices
You can control the information we collect and use in the following ways:
- Location Information: You can disable location-based services on your mobile device or web browser by adjusting the settings on your device or browser. This will prevent our Websites and App from accessing your location information. Note that some services may not be available if you disable location-based services.
- Cookies: Web browsers often allow you to erase cookies, notify you when you receive a new cookie, or block cookies altogether. If you would like to control our collection of information via cookies, please use the Help function in your browser to find instructions on how to set your browser’s cookie preferences. If you elect to block cookies from our Websites you may be unable to take advantage of many of the opportunities and online features offered by our Websites.
- Third-Party Cookies: To limit the collection of your information via third-party cookies and other types of online behavioral advertising, visit the Network Advertising Initiative (“NAI”) opt-out website and the Digital Advertising Alliance (“DAA”) Your Ad Choices website. The NAI and DAA enable you to opt out of participating third-party online advertising networks. Please note that you may need to have cookies enabled to opt out using the NAI and DAA tools. For more information about do not track, visit www.allaboutdnt.org.
- Google Analytics: We use Google Analytics to measure the use of our Websites and our Website traffic. Google uses the data collected to track and monitor the use of our Websites. This data is shared with other Google services, and Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt out of Google’s tracking by installing the Google Analytics opt out browser add-on, available here. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/.
- Promotional Email: To indicate that you do not want to receive promotional emails from Riviera Creek, you may click on the unsubscribe link on the bottom of any promotional email that you receive from us.
- Text Messages: You may opt out of receiving text messages from Riviera Creek at any time. To opt out, please see our Mobile Messaging Terms, below.
- Account Information: You may update, review, or correct your account information by accessing your online account.
Mobile Messaging Terms
By texting the specified keyword to the given short code, signing up for text messages through our Websites, or opting into receive, or otherwise using Riviera Creek’s text messaging programs, you are consenting to receiving recurring automated promotional/marketing text messages (e.g., SMS and MMS) from Riviera Creek and its affiliates, including text messages that may be sent using an automatic telephone dialing system, to the mobile telephone number you provided when signing up or any other number that you designate. You understand that you are not required to provide your consent to these messages as a condition of purchasing any goods or services. Message and data rates may apply.
Your consent to receive automated text messages is completely voluntary. You may opt out at any time. To opt-out of text messages, text STOP to any text message you receive from us or contact us using the contact information below. You acknowledge and agree to accept text messages confirming your opt-out. You acknowledge and agree that texting STOP to any text message you receive from us will serve as an opt-out of text messages only. It does not serve as a company-wide “do not call” request. If you unsubscribe from one of our text message programs, you may continue to receive text messages from Riviera Creek through any other programs you have joined until you separately unsubscribe from those programs.
You verify that any contact information provided to us, including, but not limited to, your name, mailing address, email address, and/or your telephone number, is true and accurate. You verify that you are the current owner of any telephone number that you provide. You are strictly prohibited from providing a phone number that is not your own. Should any of your contact information change, including ownership of your telephone numbers, you agree to immediately notify us before the change goes into effect by texting STOP to any text message that you have received from us.
Message frequency will vary. Riviera Creek reserves the right to change the short code or phone number from which messages are sent and we will notify you when we do so.
Not all mobile devices or handsets may be supported and our messages may not be deliverable in all areas. Riviera Creek, its service providers and the mobile carriers supported by the program are not liable for delayed or undelivered messages.
By signing up for one of our text messaging programs, you also agree to our Website Terms of Use found at [Insert Link].
For help related to our text message program, please email info@rivieracreek.com.
How Long We Keep Your Information
We will retain your information for as long as is necessary to fulfill the purpose for which your information was collected and in accordance with our internal retention procedures, or as otherwise necessary to satisfy our legal obligations. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymize your information for research or statistical purposes in which case we may use such anonymized information indefinitely.
Information About Children Under 18
Our Websites are general audience websites and are not targeted to children less than 18 years of age. We do not knowingly collect or store the information of children under the age of 18. If we learn that we have collected information about a child under the age of 18, we will delete that information. Please contact us if you have reason to believe that we’ve collected information about a child under the age of 18 so that we can delete it.
Third-Party Links
The Websites and App may contain links to other third party sites. While Riviera Creek tries to link only to sites that share its standards and respect for privacy, Riviera Creek cannot take responsibility for the content or the privacy policies of other sites.
Security Measures
We maintain reasonable administrative, technical and physical safeguards to protect the information we collect, maintain data accuracy, and use information as authorized. However, no information system can be guaranteed to be completely secure. When you create an account with us you choose a password to help protect your account information. A password is only as strong as you make it: you should select a unique password and keep it safe.
Changes
If at any time Riviera Creek changes its Privacy Policy, those changes will be posted here and we will update the “Last Updated” date at the top of the Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy, please contact us in writing at: info@rivieracreek.com.
Your U.S. State Privacy Rights
Certain U.S. states afford residents rights with respect to their Personal Data. The rights described herein are subject to exemptions under applicable law. For purposes of this section, the term “Personal Data” includes both “Personal Information” and “Personal Data” as defined by applicable law.
If your Personal Data is subject to a privacy law in your state, you may have certain privacy rights with regard to that information. You may have the right to:
- Know, access, and confirm your Personal Data.
- Delete the Personal Data we have about you, subject to exceptions under applicable law.
- Correct inaccuracies in your Personal Data.
- Obtain your Personal Data in a portable and readily usable format.
- Opt-out of the use or processing of your Personal Data for profiling or targeted advertising.
- Opt-out of the sale or sharing of your Personal Data.
Under certain state laws, you may also have the right not to receive discriminatory treatment for the exercise of any of these privacy rights. We will not discriminate against you because you have exercised any of your rights.
Certain state laws may also provide you the right to appeal our decisions regarding your rights requests if we do not timely respond to your requests or do not take action regarding your requests. To appeal our decision with respect to your request, please contact us at info@rivieracreek.com. Additionally, you may have a right to pursue legal action for improper handling of your Personal Data.
Submitting a Rights Request
If you wish to exercise the rights listed above, and are a resident of a state that provides such privacy rights, you may submit a request by emailing info@rivieracreek.com, or by using [Insert Form]. We will provide your Personal Data to you in writing in a readily usable format. If you choose to submit your request via email, you must include “Privacy Rights Request” in the subject line and clearly provide us with the following information: what type of request you are making, your full name, and your physical address. You may only make one request per email.
We are required to provide you with access to your Personal Data or delete Personal Data only in response to verifiable or authenticated requests. We will compare the information you provide in your request with any information we may have in our possession in order to verify your request. We may also contact you to request additional information in relation to your request. The information you provide must match the information we have in our possession. This measure is in place to help ensure that Personal Data is not disclosed to any person who does not have the right to receive it. The information collected through this process will be used for verification purposes only. Certain state laws may limit the number of times you may make access requests in a 12-month period.
Authorized Agent
Please note that you may authorize an agent to exercise any of these rights on your behalf by contacting us by email at info@rivieracreek.com. If you use an agent, we will take measures to verify your agent’s authorization similar to the verification described above for fulfilling any access or deletion requests. We may require more information to ensure proper verification of you and your agent’s identity and authorization.
Categories of Personal Data Collected and Disclosed for a Business Purpose
We collect and disclose the categories of Personal Data that are indicated in the chart below. Note that the specific pieces of Personal Data we collect about you may vary depending on the nature of your interactions with us and may not include all of the examples listed.
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Category of Personal Data Collected |
Business Purposes for Collection, Use, and Disclosure |
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Identifiers (such as your name, address, email address, birthdate, online identifiers, or other similar identifiers) |
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Records Information (such as your name, signature, address, or telephone number) |
|
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Characteristics of protected classifications (such as your age, gender or race and ethnicity) |
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Commercial information (such as records of the services you have purchased, obtained, or considered) |
|
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Internet or other electronic network activity information (such as your IP address, device identifiers, device advertising identifiers, mobile network, operating system details, language preferences, referring URLs, length of visits, anonymous traffic data, pages viewed, and information regarding interactions with our services or advertisements) |
|
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Geolocation data |
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Professional or employment-related information |
|
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Inferences used to create a profile reflecting your preferences, characteristics, and behavior |
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We may also collect Personal Data about you that does not directly fit within one of the categories listed above, which information is described in Information We Collect.
We share Personal Data about you with the parties listed in How We Share Your Information for business purposes, such as operational purposes and other purposes related to providing you with the services you seek from us. For more information about the business purposes for which we disclose Personal Data, see How We Use Your Information.
Sources of Personal Data
We may collect your information from the categories of sources listed under How We Collect Your Information.
Categories of Personal Information Sold
While we do not sell your Personal Data for monetary consideration, certain state laws may characterize our sharing of Personal Data with companies that provide services to us, such as companies that help us to market or advertise our services to you, as “sales”.
Categories of Personal Data disclosed that may be considered a “sale” under applicable law:
- Identifiers
- Commercial information
- Internet or other similar network activity
We do not share Personal Data with third parties for their direct marketing purposes absent your consent.
Categories of Personal Data Shared for Cross-Context Behavioral Advertising, Profiling, or Targeted Advertising
We may use any of the categories of Personal Data listed under Information We Collect for purposes of cross-context behavioral advertising, profiling, or targeted advertising.
Deletion Rights
You may request that we delete your Personal Data that we have collected directly from you. Under applicable law, we may decline to delete your Personal Data under certain circumstances, for example, if we need the Personal Data to complete transactions or provide services you have requested or that are reasonably anticipated, for security purposes, for internal business purposes (including maintaining business records), to comply with law, or to exercise or defend legal claims. Note also that we are not required to delete your Personal Data that we did not collect directly from you. We require a reasonable or high degree of certainty that the requester is the consumer for which a deletion request is applicable, depending on the sensitivity of the Personal Data.
Sensitive Data and Sensitive Personal Information
We will not process your Sensitive Data or Sensitive Personal Information (as those terms are defined under applicable privacy law) without your prior consent. We do not sell your Sensitive Data or Sensitive Personal Information.
We do not sell Personal Data pertaining to children under the age of 18.
Notice of Financial Incentive or Bona Fide Loyalty Program
We offer exclusive price discounts, rewards, deals, coupons, or other perks for participants in our loyalty program conducted through the App (“Program”). Participating in our Program may be considered a “financial incentive” provided in exchange for the collection and retention of Personal Data or a bona fide loyalty program (as such terms are defined by applicable privacy laws). Through our Program, consumers may provide us with any or all of the categories of information in Information We Collect. We share such Personal Data with those third parties identified in How We Share Your Information in order to provide the Program to participants. Participation in this Program is optional and consumers may opt out at any time.
We offer this Program to, among other things, enhance our relationship with consumers. The value to our business, in the aggregate, of consumers’ Personal Data depends on specific facts, such as whether and to what extent they take advantage of any offerings. We do not calculate the value of consumer information for our accounting statements. To the extent we would, however, such valuation could be directly or reasonably related to the cost associated with acquiring or developing such information.
California’s Shine the Light Law
We do not share Personal Information as defined by California Civil Code Section 1798.83 (“Shine the Light Law”) with third parties for their direct marketing purposes absent your consent. If you are a California resident, you may request information about our compliance with the Shine the Light Law by contacting us at info@rivieracreek.com. Any such request must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per individual each year, and we are not required to respond to requests made by means other than as provided herein.
